Gen Z Survey

The world’s first youth survey on the attitudes of young people towards climate change.

The 2016 Masdar Gen Z Global Sustainability Survey was the first-ever survey of post-millennial attitudes towards sustainable development, renewable energy and climate change.

Conducted to mark the 10-year anniversary of Masdar in 2016 and launched at COP22 in Morocco, the Gen Z Global Sustainability Survey was conducted by international polling firm Penn Schoen Berland (PSB). The survey consisted of 4,704 online interviews between March 4 and March 29, 2016 in 20 countries:

  • 3 in the Americas (US, Mexico and Brazil)
  • 4 in Europe (UK, France, Germany and Spain)
  • 3 in sub-Saharan Africa (Nigeria, Kenya and South Africa)
  • 5 in the Middle East & North Africa (Morocco, Egypt, UAE, Saudi Arabia and Jordan),and 5 in Eurasia (Russia, China, India, South Korea, Japan).