Annual Sustainability Festival to Return to Masdar City

Range of free activities guarantees a fun sustainability experience for the whole family at the last event of Abu Dhabi Sustainability Week 2016

Abu Dhabi-UAE: 14 January, 2016 – The Festival at­­ Masdar City is set to return for a third year, continuing Masdar’s tradition of hosting a weekend of fun-filled activities for the family at the end of Abu Dhabi Sustainability Week (ADSW). Running 22-23 January from 10am to 9pm, the Festival will welcome the community for an entertaining and educational program against the backdrop of one of the world’s most sustainable cities.

Launched to inspire UAE residents to adopt more sustainable habits, the annual event invites the public to take part in a series of interactive activities that relate to clean energy and sustainability. Special educational zones will highlight different themes of sustainable living and renewable energy, with the help of interactive workshops for children and the family. Masdar City will also welcome local exhibitors promoting sustainable living solutions, organic produce and eco goods, along with food stalls and music performances.

Other highlights include a workshop on growing your own food, an arts and crafts station with recycled materials, an Eco Lab with a range of renewable energy experiments, as well as recycled and upcycled art installations.

Masdar Sustainability Director Dr Nawal Al-Hosany reflected, “Awareness is one of the four key pillars of ADSW 2016, and we are keen to engage the community in our activities.Sustainability is not only an academic concept, but it is also a lifestyle – and that is what the Festival is designed to show.”

“We hope to inspire the UAE community, families, and specifically our youth, through fun and free activities that put sustainable living at the core of everything we do,” said Dr Al-Hosany.

In light of 2016 being named the Year of Reading in the UAE, the Festival will also support the community to learn more about sustainability and renewable energy. Hosted at Masdar City, a living laboratory for all aspects of sustainability, the Festival will involve the City’s tenants in the weekend’s programme. Visitors will get a chance to check out the LEED Platinum certified regional headquarters of Siemens.

Lockheed Martin’s Center for Innovation and Security Solutions will provide an overview of Sustainability practices at Lockheed Martin and aircraft simulator training for lucky winners of trivia that will run on social media.

Masdar’s partner network will also join the Festival to support outreach efforts. Notably, Liter of Light, the 2015 winner of the Zayed Future Energy Prize, will host a special class on how to make your own solar lighting system.

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About Abu Dhabi Sustainability Week

“Abu Dhabi Sustainability Week (ADSW) is the largest gathering on sustainability in the Middle East -- a ground-breaking global forum that unites thought leaders, policy makers and investors to address the challenges and opportunities of renewable energy and sustainable development through dialogue and action. With a new mandate to confront climate change achieved at the Paris Climate Conference (COP 21), ADSW 2016 is promoting multilateral cooperation and bold decision making to accelerate the adoption of the sustainable solutions needed to realise the economic aspirations of future generations and to accommodate rapid global population growth.”

About Masdar

Masdar is Abu Dhabi’s renewable energy company which works to advance the development, commercialisation and deployment of clean energy technologies and solutions. The company serves as a link between today’s fossil fuel economy and the energy economy of the future. Wholly owned by the Mubadala Development Company PJSC, the strategic investment company of the Government of Abu Dhabi, Masdar is dedicated to the United Arab Emirates’ long-term vision for the future of energy and water. For more information please visit: www.masdar.ae or connect with Masdar at facebook.com/masdar.ae and twitter.com/masdar. For further media enquiries, please contact press@masdar.ae