Our Vision, Mission and Values


Our Vision

To make Abu Dhabi the world’s reference for knowledge and collaboration on the advancement of renewable energy, clean technologies and sustainable development.

Our Mission

To advance the development and adoption of commercially viable solutions in renewable energy and sustainable real estate that address the sustainability challenges of the UAE, the Middle East and international markets.

Our Purpose

To forge a link between the fossil fuel economy of today and the clean energy economy of tomorrow -helping to build a resilient knowledge-based economy as the most effective strategy to secure the long-term prosperity of the UAE.

Our Values


We believe that success in today’s energy marketplace requires the ability to move swiftly and in sync with changes in technology – that we can make decisions quickly and decisively and with an agility that keeps us at the forefront of the industry.


We believe that the best way to increase use of clean technologies is to demonstrate that they are commercial viable – to prove that their adoption will not only benefit the health and sustainability of our planet, but will also return profits to our shareholder.


We believe that sustainability is a key criteria that we must use in making decisions. We think about the degree to which the actions we take can be repeated in the future without any significant loss in quality, resources or efficacy.


We believe that because our business is so forward thinking – pioneering new concepts and technologies – it’s vital that our decision making process be firmly rooted in reality. Everything we do is grounded in what is feasible, given financial and technical constraints. This will result in better technology, healthier returns and greater uses