To advance the establishment of the clean energy industry in Abu Dhabi and around the world, a new and fundamentally holistic approach is required. Masdar takes such an approach through its two integrated business units which address the entire value chain of the renewable energy industry.
Masdar Clean Energy focuses on developing large-scale renewable energy and carbon abatement projects. Masdar City, as a special economic zone and a test bed for innovation, addresses the challenges of sustainable urban planning and development, while testing and implementing demand-reduction technologies and systems.
The result is an organisation greater than the sum of its parts, where the synergies of shared knowledge and technological advancement provide a competitive advantage. This advantage enables the company to move with agility and intelligence in an important, global industry that is evolving at great speed.
This holistic approach keeps Masdar at the forefront of the industry, while also ensuring that the company remains grounded in the pursuit of feasible, pioneering technologies. As a result, Masdar delivers innovation to the marketwhile also bringing profits to shareholders.