Wrightbus International Opens Middle East Regional Officein Heart of Abu Dhabi’s Growth Corridor
Abu Dhabi, UAE – 10 June, 2014: Wrightbus International, the company behind the iconic London double-decker buses, officially opened its Middle Eastheadquarters in Masdar City, today. A global leader in hybrid and all electric publictransport and urban mobility, the company will look to leverage its strategic baseat Masdar City - Abu Dhabi’s pioneering low-carbon city – to respond to theregion’s growing need for innovative, efficient and clean transportation.
Wrightbus International, the overseas arm of the Wright Group, joins some of the world’sleading technology companies in establishing a presence in Masdar City’s cleantech cluster. Siemens, Schneider Electric, General Electric and MitsubishiHeavy Industries are among more than 130 companies, across a range ofindustries, that are registered within Masdar City’s unique dual investment andfree zone.
“We are delighted to welcome Wrightbus International to Masdar City,” said AnthonyMallows, Director of Masdar City. “Wrightbus International brings decades ofexperience and a commitment to innovation and technology that compliments thevision of Masdar City. With advancements in hybrid, low-carbon urban mobilitydriving the urban sustainability agenda, the role of public transport willbecome ever more important, not just in Abu Dhabi but across the region and theworld.”
The flagship UK company’s presence in Masdar City, Abu Dhabi’s fastest growing commercialcorridor where significant infrastructure and real estate is being developed,further strengthens economic ties between the United Arab Emirates and theUnited Kingdom.
Commenting on the launch, Paul Fox, Charge d’affairs, British Embassy Abu Dhabi said: “I amdelighted to see this outstanding UK business extending its international reachwith a new base in Abu Dhabi. Wrightbus International manufactures21st century buses, at the cutting edge of technology and innovation and Iam certain their products will support the aspirations of Abu Dhabi and manyothers in the region for developing world class bus fleets.”
Providing a springboard for the Northern Ireland-based company’s business aspirations inthe region, the Wrightbus International office will be led by Middle EastDirector, Paul Brannigan. The company already has operations across the Subcontinentand South East Asia, with offices in India, Singapore and Hong Kong.
“The Wright Group, have had trade links with the Middle East since the 1970s and Masdar City now offers Wrightbus International theperfect regional platform from which to further our business interests in theGCC region,” said Brannigan. “Masdar City and Wrightbus International sharecore principles of a commitment to smart technology and product innovation inthe field of low carbon transportation.
“As the region’s only clean technology cluster, we are confident Wrightbus International willflourish in this special economic zone,” continued Brannigan. “With innovationat its core and a strategic location, just five minutes from the expanding AbuDhabi International Airport, we are excited aboutthe opportunities MasdarCity offers.”
Wrightbus has been at the vanguard of technological innovation since its formation in 1946.Today, it continues to develop its expertise in hybrid, flybrid and fullyelectric powered technology across its range of double deck, single deck andarticulated buses and Rapid Transit Vehicles.
In 2009, Wrightbus, the U of the Wright Group, was commissioned by theMayor of London, Boris Johnson, to build a cleaner more efficient, 21st centuryversion of the Routemaster – London’s iconic red double-decker bus. The “BorisBus,” as it has been nicknamed, began service in 2012 and 600 of the lowemission hybrid buses have been ordered.
Managing Director of Wrightbus International, Damian McGarry, said; “There is afundamental shift to public transportation throughout the Middle East and wesee this is a long term trend as people increasingly value the ability totravel without a car. As the region works towards is sustainability ambitions,the benefits of cleaner, more efficient public forms of transport will becomemore and more important.”
“This is a highly significant and exciting development for Wrightbus International,”concluded Brannigan. “With the ongoing support of UKTI and Invest NorthernIreland, we plan to use our new office in Masdar City to support the region’sevolving transportation requirements.”
Wrightbus International will launch a regional demonstration programme of theenvironmentally friendly Streetlite Bus, which offers unsurpassed levels offuel efficiency in the "midi-bus" market segment.