The Festival at Masdar City takes sustainability into the community for fourth straight year
- This year’s Festival launches Masdar Park, the city’s new food and beverage destination
Abu Dhabi, UAE; January 21, 2017 – The Festival at Masdar City attracted its biggest crowds ever as this year’s Abu Dhabi Sustainability Week drew to a successful close this weekend.
Visitors enjoyed a fun-packed weekend of family-themed games, activities and live entertainment, as well as stalls selling arts, handicrafts and souvenirs, and delicious food and treats.
A sustainability message ran through all the attractions, and this year’s Festival also celebrated 2017 as the UAE’s “Year of Giving”.
Launched in 2014, the Festival at Masdar City promotes community awareness of sustainability and the adoption of more sustainable behaviour.
This year’s event also marked the launch of Masdar Park, an outdoor dining destination with outlets housed inside recycled shipping containers powered by solar panels. Open until April, the Park features a recycled musical instrument wall and a bicycle-powered cinema – it is also the starting point for a new 2.6km-long cycle and running track.
Activities at The Festival this year were divided into 10 different zones reflecting the 10th anniversary of Masdar in 2016 (and the 10th world future energy summit).
“It was a pleasure to see so many UAE residents join us for the fourth Festival at Masdar City; without doubt, it was the biggest yet,” said Dr Nawal Al Hosany, Executive Director for Sustainability & Brand at Masdar, Abu Dhabi’s renewable energy company.
“Each year the Festival proves that sustainability can be fun, and that it is easy to incorporate into our everyday lives,” she added. “Masdar City is the ideal venue to take the sustainability message into the community. And with the Masdar Park now up and running, we hope to welcome even more visitors to Masdar City in the months ahead.”
The Festival marks the end of Abu Dhabi Sustainability Week 2017. This year’s event featured the Atlantic Council Global Energy Forum, the seventh General Assembly of the International Renewable Energy Agency (IRENA) the ninth Zayed Future Energy Prize and the tenth World Future Energy Summit. A global platform for renewable energy policy and business, ADSW 2017 saw a 35% increase in exhibitors and a 19% rise in attendees compared to last year.
About Abu Dhabi Sustainability Week
The annual Abu Dhabi Sustainability Week (ADSW), hosted by Masdar, is an Abu Dhabi government initiative that aims to address the interconnected challenges of clean energy, water and sustainable development. Anchored by the World Future Energy Summit, ADSW features a series of complementary conferences, exhibitions and events, including the general assembly of the International Renewable Energy Agency, the Award Ceremony of the Zayed Future Energy Prize, the International Water Summit, EcoWASTE and The Festival@Masdar City. ADSW is the largest gathering on sustainability in the Middle East, attracting global policy makers, industry thought-leaders and clean-tech innovators among more than 35,000 attendees representing around 170 countries.
About Masdar City
One of the world’s most sustainable urban developments, Masdar City in Abu Dhabi is enabling innovation in sustainability and clean technologies by integrating education, research & development, investment and business opportunity. It is an innovation ecosystem: a thriving community, a business and investment free zone, and a hub for knowledge creation and R&D realising pilot projects in the commercialisation of clean technologies. The nucleus of Masdar City is the Masdar Institute of Science & Technology (MI), the region’s first graduate-level university researching real-world technologies and solutions at the energy and water nexus. Through initiatives such as Masdar City, Masdar is helping to realise a template – or ‘green-print’ – for sustainable urban development in the UAE and potentially other countries.
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